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Our BrandTerre Haute is not just a place; it’s an experience. Our branding captures the essence of a premier destination where excitement, relaxation, and Midwest charm come together seamlessly.
Partner with the CVBPartnering with the Terre Haute Convention and Visitors Bureau (THCVB) offers businesses and organizations a unique opportunity to amplify their reach and impact within the tourism industry. By collaborating with the THCVB, these entities can tap into a wealth of promotional resources and networks designed to elevate their visibility and attract visitors. THCVB’s marketing expertise, extensive media contacts, and dedicated tourism platforms ensure that partners’ events, services, and attractions gain heightened exposure.
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Brand GuidelinesWhether through joint marketing campaigns, event sponsorships, or co-branded promotions, it is important to maintain a cohesive brand identity when working with the THCVB in order to enhance the profile and success of all involved.
The purpose of this guide is to help our partners communicate Terre Haute's energy and charm to both residents and visitors with consistent visuals and messaging. |
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Logos
Our logo is a signature that builds recognition to Terre Haute as a visitor destination. When using the See You in Terre Haute logo, always use a placed graphic.
Primary Logo
This version is the preferred logo to use in all digital and print applications.
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Secondary Logo
Use this logo only on occasions when design space does not allow use of the primary logo.
Color Palette
See You in Terre Haute’s vibrant colors offer warm and cool colors with an optimal level of contrast on screen and in print.
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LIGHT SEA GREEN
CMYK: 73, 8, 35, 0 RGB: 40, 175, 176 HEX: #28afb0 |
BLUE SAPPHIRE
CMYK: 90, 53, 36, 12 RGB: 25, 100, 176 HEX: #19647e |
PALE ALE ORANGE
CMYK: 0, 62, 100, 0 RGB: 255, 127 0 HEX: #ff7f00 |
STIL DE GRAIN YELLOW
CMYK: 5, 14, 75, 0 RGB: 244, 211, 94 HEX: #f4d35e |
WABASH BLUE
CMYK: 100, 80, 47, 49 RGB: 2, 41, 66 HEX: #022841 |
Typography
HEADLINES: Use Avenir Next Condensed Bold
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SUBHEADS AND OPTIONAL FOR HEADLINES: Montserrat Family
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PARAGRAPH / BODY TEXT: Avenir Family
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Our Voice
Our brand voice is how we convey our unique personality as a destination.
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AUTHENTIC
Explore a city where historic landmarks, cherished traditions, and an enthusiastic community unite to create a distinct and authentic atmosphere. |
INVITING
A friendly, open environment where Midwest hospitality shines, making newcomers and long-time residents alike feel comfortable and valued. |
COMMUNITY
Experience a city where local events and welcoming neighborhoods foster a genuine sense of belonging and community pride. |
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ACTIVE
Numerous parks, dynamic sports facilities, and endless recreational options keep you moving and engaged. |
Vibrant
A thriving arts scene, engaging museums, and an active downtown come together to offer a dynamic and enriching city experience. |
Boilerplate CopySituated on the banks of the Wabash River, Terre Haute invites travelers and visitors to explore its diverse offerings. As a regional hub, it boasts a wealth of outdoor recreation, exciting sporting events, esteemed higher education institutions, cultural attractions, family-friendly entertainment, and warm hospitality. With its vibrant atmosphere, Terre Haute has something to offer everyone.
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Hashtags#iheartterrehaute
#terredise #seeyouinterrehaute 
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